By ALAN K. STOUT
NEPA’s BEST BUSINESSES
November 2014
Cheryl Audrey Lutz and her
daughter, Taylor Rebecca Lutz, have always loved consignment shops. They've
always had an appreciation for vintage clothing and have enjoyed finding unique
items from the past. In time, they became experts on the consignment business,
and they now bring that expertise to their own business: C. Audrey &
Daughters Vintage & Consignment Shop, which is located on Wyoming Avenue in
Kingston.
The shop first opened in
August of 2011 in Berwick, but moved to Kingston three months ago. Cheryl, 51,
worked in the insurance claims business for more than 25 years, but says that
she eventually grew tired of the corporate world. When a store front
opportunity presented itself, she thought of her love for consignments and
decided it was time for a change.
"I did some research, and just went out
there and dug right in," she says. "Taylor and I both are big
proponents of thrift shops, flea markets, estate sales and consignment shops.
We predominantly shop for ourselves in consignment shops."
Cheryl says many items from
the past have a much longer shelf-life than people give them credit for.
"We've become a society
of 'throw away,' and it makes me crazy," she says. "We need to
repurpose. We need to take this stuff and reuse it and remake it. If you don't
like the way it is, make it something else. If you look at a piece of vintage
clothing that's been around since the '50s, the quality of that garment is
impeccable. It's going to be around for another 50 years. You don't find that
now. You buy clothing now, and you wash it a couple of times, or dry-clean it a
couple of times, and it's garbage. And everybody's dressed the same. There's no
individuality."
Taylor, 23, agrees.
"A lot of older people always tell me I
was born in the wrong era," she says with a smile. "But actually,
among my age group, vintage is pretty popular. The esthetics, the quality -
things just looked prettier then."
Taylor says she enjoys looking for items to place on the shop's shelves.
"I love finding things," she says.
"People bring things in on consignment, but one of my favorite things to
do is to go hunting for vintage. It's cool to think about who may have worn
something, and what kind of story is behind it."
Taylor says she enjoys looking for items to place on the shop's shelves.
Cheryl, originally from
Hanover Township, says that while Berwick was a fine place to first launch the
business, Kingston has proven to be a better home.
"Taylor is very much
into the vintage side of the business," she says. "That's very much
her niche. And there wasn't the demographic for it down there. We had a small
group of individuals that are really into it, and we had a great storefront,
but it just didn't work. Taylor and I had talked about relocating and trying to
find something with more foot traffic, and I was just driving down the Ave and
saw this storefront. We came in, and it was pretty much in move-in condition.
In fact the color, purple, was what we had in Berwick. We've added some colors
and spruced it up a bit, but it was just literally a matter of driving by,
signing the lease, and moving in within two weeks. Kingston has been very good
to us. It's very welcoming."
C. Audrey & Daughters
Vintage & Consignment Shop features women's clothing, shoes and
accessories. This includes handbags and jewelry. They also carry high-end furs
and vintage framed prints.
"We carry modern
fashions as well," says Cheryl. "We recently had an Andy Warhol bag
come in, and it wasn't here for one hour and it was gone. If you're looking for
something interesting and off the beaten path, especially vintage, you're going
to find it here."
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